NBCUniversal’s investments this calendar month inwards Vox Media as well as BuzzFeed firmly house the audiovisual giant inwards a rigid lay to create goodness from cross-platform advertising as well as content distribution. The companionship this calendar month invested $200 meg inwards each of the ii leading digital firms that locomote portfolios of sites as well as are rigid players inwards social media distribution.
The deed volition arrive possible for them to jointly offering advertising packages for major events such equally the Olympics as well as supply novel avenues to promote the broadcast as well as cable programs as well as motility pictures from NBCUniversal. NBCUniversal is a subsidiary of cable/internet giant Comcast, which itself owns most 14% of Vox Media.
The investments break the increasing importance of digital as well as social media equally channels to consumers as well as that legacy media companies are gaining amend agreement how they tin orbit the sack hold upwardly used to advantage. It equally good indicates that legacy companies similar NBCUniversal create non convey the capabilities as well as skills to direct compete effectively amongst the ascent companies inwards the digital marketplace as well as are seeking ways to cooperate for articulation benefit.
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