Business And Car Review : What the Washington Post in addition to Boston Globe Sales Tell Us About the New Breed of Owners


The sales of the Washington Post to Jeff Bezos too the Boston Globe to John Henry enhance the question why people would wish to ain newspapers if they aren’t doing too then for obvious fiscal gain.
 
There are clearly people who wish to ain papers for political purposes too then they tin straight influence fence too policy. This is sure the example for the ultra-conservative Koch brothers, who accept been trying to purchase the Los Angeles Times this by year. But Bezos too Henry don't appear to check that mold.
 
Bezos’ purposes for buying the Post are not the pursuit of profit. He sure would make ameliorate returns putting to a greater extent than endeavor into Amazon or roughly other commercial firm. John Henry tin await far to a greater extent than returns from endeavor inwards his investment theater or his sports empire than the Globe. So why are they buying legacy media? 
 
The answers prevarication inwards human traits.  All of us take away diversions. We take away toys to play with; things to spark our involvement too imaginations. 
 
Bezos tin clearly convey ideas too expertise gained from shifting the post service monastic say catalog concept to the spider web and contribute his innovative spirit to the Post. The challenges of learning the media draw organisation too trying to transform its distribution too operations are clearly interesting too attractive. And the toll for the Amazon creator isn’t high. 
 
John Henry doesn’t convey cracking digital expertise to the Globe, but he does convey potent organization, marketing, too turn-around skills too experience to the effort.  He likewise has potent local community ties too bringing ownership dorsum to Boston is a gift to the city. Especially because hating everything associated amongst New York is the city's pastime.
 
The newspaper ownership volition likewise brand both of them more respectable equally citizens, non but equally businessmen. There is a long tradition of wealthy United States of America of America merchants, industrialists, too traders playing citizenship roles in world life too philanthropy afterward achieving immense personal success. These hit from Andrew Carnegie to J.P. Morgan too J. Paul Getty to Bill Gates.  
 
Some who moved into world roles accept done too then to gain respectability that eluded them because of price they caused spell climbing to the top; other because of a genuine wish to make society better. 
 
The sales of the Post too the Globe bring out a breed of possessor who wants non but respectability or making contributions to society, but a house to utilization their noesis too abilities to tackle novel challenges. Whether it volition aid the paper manufacture remains to move seen, but it volition at to the lowest degree inject novel ways of thinking into the industry. 

Sumber http://www.themediabusiness.blogspot.com

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